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Types of Research: Qualitative, Quantitative, and Mixed Methods

Research involving the three types can be classified into three broad categories: qualitative, quantitative, and mixed methods. The research method chosen will solely depend on the issue you want to explore.


Through qualitative research, a person's understanding and their view of existence are explored. The qualitative data are not numerical but rather consist of interviews and focus groups, observation data, and textual transcripts, which are among the reasons for their use in the exploratory studies of complicated social phenomena or when detail is wanted from people. Qualitative research does not aim to measure variables but instead seeks to understand the patterns, themes, and narratives that emerge from the data.

Quantitative research, meanwhile, relies heavily on numerical data and the application of statistical analyses for understanding the relationship among variables and comparisons. Among the methodologies of quantitative research are the survey with structured questionnaires, the survey with linked lab experiments, and drawing inferences about societies, as well as their similarities and differences. One of the main advantages of quantitative research is that it is usually objective, systematic, and trustworthy in terms of the reproducibility of the results.

Mixed methods studies take a step further by integrating both qualitative and quantitative data within one research project; this integration brings forth a broader understanding of the research question than either of the two methods could normally do isolatedly.

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